Event Speaker: Aggeliki Karagkouni (GR)
Aggeliki Karagkouni has been involved in various marketing and tourism projects. In the past, she worked as marketer in Johnson & Johnson Hellas and later for a boutique advertising agency, before making a switch to SETE- Greek Tourism Confederation in 2009. Since then, she has analyzed insights for “Greek Tourism 2020: proposal for a new development model” and she has focused on projects that reinforce intersectoral linkages and especially tourism with gastronomy. She can describe the needs of various stakeholders (local residents, companies, visitors, policy makers), to transfer her ideas concisely and to translate complex concepts as tourism. Since 2018, Aggeliki is SETE’s Content Marketer and her main priorities are creating and distributing, through any channel -both digital and physical- valuable, relevant, and consistent content to attract, inform and retain targeted audiences. She strongly believes that evolution- social, corporate and personal- occurs when dissimilar ideas melt together.