Celia Carrillo Castillo (ES)

Chief Marketing Officer Ticketmaster

I am one of the Spain’s outstanding music business executives. In a sector as dynamic as the cultural industry, I have earned renowned prestige by launching campaigns and development strategies for record campaigns and major tours and concerts. I am placed my talent at the service of the best companies in the recording sector: BMG, MCA, Polygram, Universal, Virgin or EMI, where I served as Vice President of Global Marketing at EMI Music in London; having previously served as marketing director at the Madrid headquarters. I am now developed my professional profile in the live music industry live, first at live Nation, the world’s largest concert promoter, and currently at Ticketmaster, the sector’s leading company.
I am also an equal opportunity activist and co-founder of the Association for Women in the Music Industry, MIM. I am passionate about innovation, creativity and the challenges that the constant changes in the entertainment business model bring.

Programme

Thu 20
18:30 - 19:30

Music & Media. What is the relation between online & offline Communication

Athens Music Convention
MEET & GREET
What’s the appropriate way to communicate and promote your music event, artist or album to the media. What about the ...
Thu 20
16:00 - 17:30

Digital marketing in live music: ticketing and events

Music and the City
WORKSHOP
From BMG, Universal and EMI Global Marketing to Live Nation and Ticketmaster, marketing music is her life! Celia will...
Wed 19
11:45 - 12:45

Manual for successful rioting”!

Athens Music Convention
MEET & GREET
Music festivals seems to flourish in Greece and all over the continent. Wherever they are already well established o...
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