Event Speaker: Cindy Lecat (FR)
Cindy is the Communication Coordinator of MaMA Festival & Convention for 3 years now. MaMA is the gateway to the French music market with 3 days of concerts and international meetings. With more than 5900 attending professionals, MaMA is now the greatest gathering of the music industry in France and one of the most important in the world. Cindy started learning and practicing communication in the advertising field first, but refined her skills in the cultural one, moving from contemporary art to music. She is passionate about the societal challenges of culture, social changes and innovative creation. Last year, she has been appointed as Communication Coordinator of JUMP – European Music Market Accelerator, a co-funded Creative Europe Programme coordinated by MaMA and 5 other international events such as the collaboration with NPO MESO Events with the Athens Music Week and the European Music Day events of Athens. JUMP provides a framework for music professionals to develop innovative business models. It aims to help the music sector adapt to the recent transformations of the market, while encouraging it to work on a transnational level.