Keren McKean (UK)
I have been working in the music industry for over 20 years, in artist management, event & festival management, business development, marketing and brand partnerships. The artist I have worked with the most is Snow Patrol, who I discovered and managed back in 1998. Although I no longer manage them, I am involved in their marketing and brand partnerships and am always looking for new opportunities for them.
I have an entrepreneurial attitude and look to create new revenue streams or find new audiences for music focused businesses. I enjoy business development and finding strategic opportunities to grow businesses, whether through marketing, raising investment, securing funding or cultivating sponsorship deals.
Throughout my career, I have worked on festivals T in the Park and Electric Fields, run venues QMU and King Tut’s and developed brand partnerships for Miller Genuine Draft and Guinness. I have also raised investment through successful business plans.