Rok first got involved in the music business working for the international festival Druga Godba where he was a member of the programming team for more than a decade. For four years, he was also the Acting Administrative Director of Druga Godba. Since then, he collaborates with various event series and festivals, and is a member of the managing board of the Slovene Music Information Centre (SIGIC). With his knowledge and network, he helps Slovenian and foreign artists through his agency R.O.K. booking & management.