Meet and Greet with “The second Life of a poster ” (ΕΝ)
The second life of a poster is a project launched by Birdland, a cooperative based in Athens that operates in the field of Outdoor Advertising. We design, print and put up posters to promote events in the city. In this polluting and very often unethical work field, Birdland operates differently with respect to our clients and the environment. We clean and take care of all the spaces that we promote events, and in order to minimize the negative environmental impact, but also to integrate vulnerable social groups we started the project: The second life of a poster. We created a network of spots in the city, where we have put bins with the intention to collect, recycle and re use paper.